The main superapp comically warns the general public “Sorry, ‘Di Mo Na Kami Pwede Gawing Excuse” because it touts improved reserving reliability
Manila, Philippines – Seize Philippines is taking a humorous strategy to highlighting its improved reserving reliability, launching a sequence of on-line movies that poke enjoyable at excessive excuses individuals might give for being late or canceling plans – with GrabCar now not being a viable excuse as it’s now extra dependable.
Sorry, ‘Di Mo Na Kami Pwede Gawing Excuse
The marketing campaign, titled “Sorry, ‘Di Mo Na Kami Pwedeng Gawing Excuse,” is a direct response to the corporate’s improved driver allocation for passengers and a extra dependable reserving expertise.
The main superapp stories that within the first half of 2024, GrabCar has seen a major enchancment in passenger expertise, with 9 out of 10 passengers making an attempt to ebook a Seize trip being efficiently allotted a driver.
To emphasise this message, Seize partnered with Gigil, a multi-awarded artistic company, to supply three humorous movies showcasing absurd excuses individuals would possibly use to keep away from commitments now that reserving on GrabCar is extra dependable. From faking a canine assault, teasingly breaking the legislation, to unintentionally dropping their cellphone in the bathroom, the movies are designed to resonate with viewers and reinforce the concept GrabCar is now not a handy excuse for being late.
The marketing campaign has been a social media hit, garnering 20 million views in simply three days and a heat reception among the many on-line viewers.
J-anne Aruta, Seize Philippines Nation Advertising Head, states, “By the intriguing paradox in ‘Sorry, ‘Di Mo Na Kami Pwede Gawing Excuse’, we intention to instill confidence in our passengers that GrabCar is now a extra dependable transportation different – a protected and handy option to get again dwelling to their households or attain their supposed vacation spot.” The advertising and marketing chief emphasizes the movie’s resonance with an perception that may be a shared reality amongst many Filipinos. Aruta humorously remarks, “We’ve all discovered ourselves on this state of affairs – crafting probably the most believable excuses to keep away from commitments or justify delays; generally even blaming the unavailability or challenges in securing a trip. Nevertheless, Seize persistently strives to place an finish to this amusing behavior of taking part in the ‘I couldn’t ebook a trip’ card.”
Seize attributes this to varied efforts in conserving extra driver-partners lively; and to an array of applied sciences and new options like Advance Reserving, Multi-Taxi Sort Reserving, and Group Rides that improve and optimize each GrabCar’s reliability and utilization.
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