Seize Philippines Celebrates Earth Day 2025, Kicks Off Mangrove Planting Venture in La Union

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DULAO, LA UNION, – Seize Philippines has planted the primary 1,000 of 80,000 pledged mangrove bushes in Dulao, La Union, marking an early milestone in its newly launched Inexperienced Programme. Accomplished in celebration of Earth Day 2025, the initiative underscores the superapp’s broader push to embed environmental sustainability into the nation’s ride-hailing and on-demand supply industries.

Grab Philippines Director for Strategy Greg Camacho [1st from right] and Grab’s Head of Group Sustainability Iris Chang [2nd from right] spearheaded the planting of the initial batch of mangrove trees in Dulao, La Union, together with volunteer Grab users, driver-partners, and employees

Seize Philippines Director for Technique Greg Camacho [1st from right] and Seize’s Head of Group Sustainability Iris Chang [2nd from right] spearheaded the planting of the preliminary batch of mangrove bushes in Dulao, La Union, along with volunteer Seize customers, driver-partners, and employeesLaunched in February 2025, the Inexperienced Programme within the Philippines empowers customers to have interaction in environmental stewardship by means of know-how. By activating the Inexperienced Program toggle on the Seize App, customers can contribute PHP 2 for every GrabCar journey and PHP 1 for each GrabFood or GrabMart supply.

GrabForGood Forest in Dulao, La Union

The GrabForGood Forest in Dulao, La Union, is a flagship initiative aimed toward nurturing hundreds of mangrove seedlings throughout a deliberate five-hectare web site. This venture is a collaboration between Seize, the Dulao Fishpond and Fishpen Producer’s Cooperative, the Philippine-based NGO Fostering Training and Setting for Growth (FEED), and the environmental tech platform EcoMatcher.

Grab Philippines Celebrates Earth Day 2025, Kicks Off Mangrove Planting Project in La Union — Seize Philippines Celebrates Earth Day 2025, Kicks Off Mangrove Planting Venture in La Union

La Union’s coastal village of Dulao is among the many communities within the nation that grapple with escalating water and meals safety threats pushed by local weather change, notably rising sea ranges, and intensifying typhoons. Mangrove enrichment has develop into a pivotal technique to fortify pure defenses. This initiative is a cornerstone of the “Ridge to Reef” (R2R) technique, championed by FEED and Don Mariano Marcos Memorial State College (DMMMSU), alongside varied non-public, public, educational, NGO, and community-led efforts in La Union. This collective endeavor fosters an enabling setting for inclusive, built-in, multi-stakeholder collaboration aimed toward sustainable improvement. Mangrove forests are essential habitats for marine biodiversity and improve the livelihoods of Dulao’s fishing neighborhood.

The Dulao Fishpond and Fishpen Producer’s Cooperative is on the forefront of sustainability efforts of their neighborhood, emphasizing the vital position of environmental motion and conservation in supporting their livelihood and each day lives.

The venture started with a neighborhood mangrove-planting occasion led by volunteer Seize customers, driver-partners, workers, and native organizations. The Dulao Fishpond and Fishpen Cooperative offered important coaching on correct planting methods. Delailah Lacadue expressed gratitude to all stakeholders, emphasizing the venture’s significance for environmental safety and neighborhood livelihood.

Grab Philippines Celebrates Earth Day 2025 — Seize Philippines Celebrates Earth Day 2025

“That is only the start — a pivotal first step in our long-term dedication to environmental sustainability,” stated Greg Camacho, Director for Technique at Seize Philippines. “The Inexperienced Programme is grounded in a easy but highly effective concept: when eco-friendly selections are made simple, inclusive, and accessible, they will encourage actual constructive impression for communities like Dulao. The planting of this primary wave of mangroves, made attainable by preliminary contributions by way of the Inexperienced Programme, proves that local weather motion doesn’t must be distant or troublesome—it may be seamlessly built-in into the each day lives of thousands and thousands.”

The partnership with EcoMatcher permits tree monitoring, guaranteeing transparency in the place contributions are directed. “For sustainability-minded shoppers, transparency is vital,” stated Bas Fransen, CEO of EcoMatcher. “Partnering with Seize Philippines by means of the Inexperienced Programme permits us to deliver our advocacy for transparency-driven sustainability nearer to Filipino shoppers in a significant method.”

With rising participation amongst customers, the main superapp is geared to scale the environmental impression of the Inexperienced Programme and switch particular person contributions into lasting, collective change in additional areas throughout the nation.