Reserving.com Statistics [2024]: Firm & Progress Knowledge Evaluation

Reserving.com Key Statistics

• Reserving.com has over 28 million listings for locations to remain, together with 6.6 million properties, residences, and different distinctive, non-hotel stays.
• Reserving.com has lodge and trip rental listings in 228 international locations.
• Reserving.com sees over 500% extra web site site visitors than its closest competitor, Airbnb.
• Italy has essentially the most Reserving.com listings of any nation: over 270,000.
• In 2020, Reserving.com’s income dropped by 63% from the earlier 12 months. By 2022, income bounced again as much as 126% of pre-pandemic numbers.
• 60% of nights reserved via Reserving.com within the US come from the cell app.
• Greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge.
• Reserving Holdings has decreased its complete direct and oblique carbon emissions by 45% since 2019.

Reserving.com Competitor Statistics

Over the previous twenty years, Reserving.com has grown from a small Dutch web startup to the most important journey firm on the earth. The extent of this development is much more spectacular when evaluating Reserving.com to competing web sites.

The statistics on this part illustrate the variations between Reserving.com and its competitors.

Competitor On-line Visitors Comparability

Reserving.com is the most-visited journey web site on the web. The desk under highlights this by exhibiting the month-to-month search quantity for the highest 5 inns and lodging websites (as measured by SimilarWeb).

Reserving.com’s market domination turns into clear if you see that the positioning will get over 500% extra complete visits than the subsequent competitor, Airbnb.com.

Additionally discover that the 4th-ranked competitor, Agoda.com, is one other model owned by Reserving Holdings. The truth that 2 of the highest 5 lodge web sites are owned by Reserving Holdings is spectacular.

Competitor Monetary Comparability

Trying on the monetary efficiency of Reserving Holdings versus its rivals can also be putting.

Whereas inventory worth just isn’t an ideal metric for firm success, it’s a helpful indicator, particularly for seeing how properly corporations recuperate from downturns just like the COVID-19 pandemic.

The desk under reveals pre-COVID inventory worth highs and the inventory costs as of November 2023 of Reserving Holdings and high competing corporations.

*Airbnb didn’t go public till Dec. 2020, so the reported “pre-COVID Excessive” is simply the beginning worth.

From its pre-COVID excessive, Reserving Holding’s inventory worth has elevated 33%, whereas most rivals within the trade have seen main declines.

Expedia Group, Reserving Holding’s high competitor, nonetheless reveals inventory worth ranges over 30% under pre-COVID ranges.

The important thing takeaway right here is that whereas Reserving’s rivals (and the tourism trade at giant) are nonetheless working to recuperate from the pandemic, Reserving Holdings has totally recovered and even seen accelerated development.

I’ll dive deeper into this topic within the part on Reserving.com Efficiency Over Time.

Reserving.com Statistics by Nation

Reserving.com is headquartered in Amsterdam however has unfold all over the world. There at the moment are listings for inns and trip leases in 228 international locations, from Switzerland to Sri Lanka.

Listed below are the important thing Reserving.com statistics by nation.

Variety of Reserving.com Listings by Nation

Reserving.com began as a specialist in on-line lodge reservations for Europe. Whereas it has unfold across the globe, the majority of its enterprise continues to be centered on Europe.

Reserving.com has over 28 million lively inns and different trip rental listings in 228 international locations all over the world. Here’s a breakdown of the highest 25 international locations ranked by variety of Reserving.com listings:

Italy has essentially the most Reserving.com listings of any nation, with 270,059 inns, trip leases, and different lodging. That’s over 40% greater than america in second place.

Europe has essentially the most Reserving.com listings of any continent/area. 10 of the highest 20 international locations for the variety of listings are in Europe. This isn’t shocking, since Reserving.com is headquartered in Amsterdam. Reserving.com began in Europe and has maintained very robust management within the European journey market.

This doesn’t fairly give the total image although, as Reserving.com is just one model of Reserving Holdings. The corporate has further affect outdoors Europe with web sites like Priceline, which is predicated within the US, and Agoda, which focuses on Asia.

Reserving.com Customers by Nation

Additional insights seem when taking a look at Reserving.com customers by nation slightly than simply listings by nation. Listed below are the highest 5 international locations for Reserving.com web site site visitors (in response to SimilarWeb).

Reserving.com Efficiency Over Time

Since its begin in 1996 as a dot com startup in Amsterdam, Reserving.com’s development has been constant and spectacular. In 2005 Reserving.com grew to become half of a bigger on-line journey enterprise when the Priceline Group acquired it in 2005.

In 2018 the Priceline Group modified its identify to Reserving Holdings to mirror the significance of the corporate’s largest model.

The Reserving Holdings Firm Factsheet reviews the variety of room nights booked yearly from 2008 to final 12 months.

“Room nights” refers back to the complete variety of nights booked via Reserving.com throughout all separate lodging. The yearly room nights booked via Reserving.com was rising steadily till 2020 when the pandemic put a halt to journey in lots of areas.

The graph under reveals the variety of nights booked annually:

Measured when it comes to complete room nights, between 2008 and 2019 (simply earlier than the pandemic), Reserving.com’s common development fee was 32% per 12 months. That quantities to 2000% development over 11 years.

Reserving’s Pre-COVID development was most speedy earlier on between 2008 and 2011, when it averaged round 50% annual enhance in room nights bought. In 2018 and 2019, progress began to stage out.

Reserving’s speedy development outpaced rivals and the journey trade at giant.

Reserving.com COVID-19 Pandemic Statistics

The previous a number of years have been turbulent for the journey trade. From pandemic-era shutdowns and restrictions to the post-pandemic journey increase and now international battle and wavering economies, there was plenty of change for websites like Reserving.com.

Because the main journey firm when it comes to market share, there was vital strain for Reserving Holdings to take care of market dominance throughout and after the pandemic shakedown.

Listed below are the important thing statistics on Reserving.com’s losses from the pandemic, and its subsequent restoration.

Reserving.com Pandemic Losses

Like the remainder of the journey trade, Reserving.com noticed large drops in reservations and income in 2020.

From 2019 to 2020, the variety of room nights reserved via Reserving.com dropped by 68% as a result of pandemic.

The impact of the pandemic can also be putting when trying on the income of Reserving.com’s gross journey bookings, which dropped 63% from 2019 to 2020.

Impressively, even with the dramatic drop in gross journey bookings in 2020, Reserving Holdings nonetheless managed to do higher (barely) than break even with a internet revenue of $59 million. That was a 99% lower from the earlier 12 months’s internet revenue of $4.8 billion.

Nonetheless, that is much better efficiency than most corporations and different web sites within the tourism trade fared in the course of the pandemic. For instance, primarily based on information from Macro Traits, Reserving Holding’s high competitor, Expedia, operated at a internet lack of $2.7 billion in 2020.

Reserving.com Pandemic Restoration

International tourism hasn’t recovered to pre-pandemic ranges primarily based on 2022 information from the UN World Tourism Group. In 2022, 900 million individuals traveled internationally. That’s a serious enchancment from 2020 and 2021, however it’s nonetheless 37% decrease than pre-pandemic ranges.

Most specialists don’t count on international tourism to recuperate to 2019 ranges till the top of 2024.

Then again, Reserving.com and its mum or dad firm Reserving Holdings skilled a a lot faster rebound from the pandemic.

By 2022, Reserving.com’s complete variety of room nights bought was 6% above 2019 ranges, and income from gross journey bookings was up 25%.

Explaining Reserving.com’s Accelerated Restoration

There’s nobody apparent rationalization for why Reserving.com has outperformed different on-line journey brokers in recovering from the pandemic. Somewhat, it’s a mixture of a number of complicated elements.

One contributing issue is that, whereas Expedia focuses closely on North America, Reserving.com has the most important journey market share in Europe by far.

That makes a distinction as a result of the lodge trade is vastly completely different between Europe and North America.

In North America, most inns are operated by main chains (Wyndham, Marriott, and many others.). These bigger chain corporations have way more bargaining energy when negotiating with on-line journey businesses, that means decrease margins for these businesses.

Then again, in response to HospitalityNet, in Europe, solely 20-25% of inns are half of a big chain model. Unbiased inns have much less bargaining energy, so Reserving.com can negotiate larger reserving charges. UN World Tourism Group analysis additionally reveals that Europe has seen the best restoration in journey and tourism.

This solely partially explains Reserving.com’s spectacular restoration although, particularly within the present international monetary state of affairs.

Reserving Holdings Firm Statistics

Reserving.com is owned by the mum or dad firm Reserving Holdings Inc. which was generally known as the Priceline Group till February 2018.

Reserving Holdings’ manufacturers embody:

• Reserving.com
• Priceline
• Agoda
• Rentalcars.com
• KAYAK
• OpenTable

Collectively, they market every thing from inns to flights to restaurant reservations.

Listed below are the important thing Reserving Holdings statistics as the corporate continues to evolve.

Reserving Cell App and US Market Progress

In recent times, Reserving Holdings has put vital emphasis and energy into development within the US market, which has sometimes been the stronghold of its high competitor, Expedia. Reserving Holdings sees the Reserving App as a key to success within the US as Individuals are spending an increasing number of time on cell units.

Utilization information reveals that 40% of complete bookings and over 60% of room nights in America have been reserved on the cell app, in response to Journey Weekly.

Rental Vehicles, Flights, and Extra

Reserving.com began as an internet site solely for reserving inns, however the enterprise has now expanded to incorporate rental automobiles, airline tickets, short-term leases, and full trip packages. By including extra providers, Reserving.com has turn into a full-service on-line journey company, resulting in better transaction quantity and model development.

Beneath is the breakdown of journey bookings for room nights, rental automotive days, and flights in 2021 and 2022 in response to the Reserving Holdings 2022 Annual Report:

Clearly, journey lodgings and inns are nonetheless the most important enterprise section for Reserving. Nevertheless, the corporate has gained a robust foothold in rental automobiles and airline tickets. Specialists count on this development to proceed.

Reserving.com is already the trade chief for journey lodgings, and as its enterprise expands additional into rental automobiles, flights, and extra, the net journey big will solely solidify its place as the highest journey web site on the earth.

Reserving.com Sustainability Statistics

As buzzwords like “local weather change” and “sustainability” have gotten extra salient within the international dialog, extra corporations are starting to implement insurance policies geared towards sustainability.

Reserving Holdings has put extra emphasis on investing in sustainability in its operations and provide chain. The Reserving Holdings 2022 Sustainability Report supplies particulars on the progress made by the corporate.

Sustainable Journey

Reserving Holdings commissioned a third-party examine in 2021 into vacationers’ attitudes towards sustainability. It seems that for vacationers across the globe, decreasing waste, consumption, and emissions is extra essential than ever.

Listed below are a number of the examine’s key findings:

• 83% of vacationers imagine sustainable journey is important for the long run.
• 84% of individuals wish to scale back waste whereas touring.
• 83% are prepared to take particular actions to cut back vitality consumption (like turning down heating or A/C of their lodge room).
• 79% plan to make use of extra eco-friendly modes of transportation like strolling, biking, or public transit slightly than automotive leases or taxis.
• 76% of vacationers wish to make sure the financial impression of journey is unfold equally throughout socio-economic lessons.
• 53% of persons are pissed off when lodging inhibit sustainable practices (e.g., by not offering recycling providers).

Journey Sustainable Program

In 2021 Reserving Holdings launched its Journey Sustainable Program with the aim of empowering clients to make sustainable selections and incentivizing personal lodging operators to implement sustainable practices.

This program lets room suppliers earn a Journey Sustainable Badge, which is seen to Reserving.com customers. The metrics for this badge have been developed with sustainability consulting agency ERM, and provides suppliers particular methods to enhance sustainability in 5 key areas: waste, vitality, and greenhouse gasses, water, supporting native communities, and defending nature.

To date, greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge. That’s solely a small proportion of the 28 million Reserving.com companions, however it’s a step in the precise route.

Reserving.com goals to have greater than 50% of complete visits via extra sustainable lodging by 2027.

Reserving.com Power Consumption and Emissions

Yearly, airline tickets, inns, and different journey companies generate large portions of greenhouse gasses. It’s no secret that journey is an energy-hungry, high-emissions trade.

Reserving Holdings has taken steps towards decreasing its direct and oblique vitality consumption and carbon emissions. Since 2019, Reserving Holdings has actively measured three emissions classes:

• Direct emissions from owned or managed belongings
• Oblique emissions from bought vitality
• Emissions generated from the corporate’s provide chain

The desk under reviews the emissions from these three classes:

Since 2019, Reserving Holdings has decreased its personal direct and oblique carbon emissions by 80%. That in itself is a worthy accomplishment, however 97% of the corporate’s complete emissions are generated elsewhere within the provide chain.

Whole emissions have been decreased by 45%, and Reserving Holdings goals to chop complete 2022 emissions by 50% earlier than 2030.

Sources and Methodology

This report is a complete and in-depth evaluation of Reserving.com’s international attain, market share, monetary information, development over time, and sustainability insurance policies. I gathered information each from Reserving Holdings self-reporting and a variety of third-party sources.

Monetary and financial information got here from the Reserving Holdings Factsheet, the Reserving Holdings 2022 Annual Report, and Macro Traits Annual/Quarterly Monetary Metrics.

Web site site visitors and efficiency information got here from SimilarWeb area evaluation.

Journey and lodging trade statistics got here from the UN World Tourism Group’s Impression Evaluation of the COVID-19 Outbreak on Worldwide Tourism, Skift Analysis, and HospitalityNet.

Sustainability information got here from the Reserving Holdings 2022 Sustainability Report and Sustainable Journey Survey.

All sources not talked about listed here are cited instantly within the textual content.

There’s a great quantity of data and information accessible throughout these sources, however it’s disjointed and sometimes troublesome to interpret. I compiled uncooked information and particular person findings from these sources right into a single cohesive useful resource.

I used this big selection of data to generate the tables, graphs, and statistics on this report.