The Tourism Promotions Board (TPB) efficiently concluded its participation within the Korea Underwater Sports activities Expo (KUSPO) 2025, which passed off from March 27 to 30 on the COEX Conference & Exhibition Middle in Seoul, South Korea. The Philippines generated PHP 125,254,538.00 in gross sales leads amongst collaborating dive operators, liveaboards, and airline companions.
The Philippine delegation at KUSPO 2025
TPB led the Philippine delegation, which included Aldive Resort, Kakay’s Maldito Seashore Resort & Diving Store, Bongo Bongo Divers, Sierra Madre Divers Dive Middle, Atlantis Dive Resorts & Liveaboards, Casalay Boutique Villas & Dive Resort, Philippine Airways, and Cebu Pacific Air. The Philippine sales space attracted over 35,000 guests through the occasion. Moreover, the eight-member contingent achieved spectacular outcomes by way of their business-to-consumer gross sales and high-level networking actions with 50 key Korean dive operators on the Dive Philippines Reception Evening on March 28.
The Philippine Sales space at KUSPO 2025, themed ‘Seashore, Dive, and Dine,’ showcased the nation’s premier dive locations, together with Cebu, Batangas, Puerto Galera, Bohol, and Negros Oriental. The sales space offered a venue for business professionals and dive fans to attach, reinforcing the Philippines’ standing as a prime dive vacation spot within the Korean market. The delegation additionally organized varied points of interest on the sales space to entice guests, corresponding to unique journey and dive offers, interactive video games, raffles, and a sampling of Kaulayaw Espresso’s Philippine Espresso Concoction. Moreover, a particular presentation was held, providing in-depth insights into the nation’s unparalleled diving experiences, performed by skilled underwater photographer Jerome Kim, a South Korean nationwide and advocate for Dive Philippines.
Participation in KUSPO 2025 comes at a vital time for the nation’s dive tourism sector. In 2023, dive tourism contributed over PHP 73 billion to the Philippine financial system, practically double the PHP 37 billion recorded in 2022. The nation now boasts round 120 dive locations, together with rising websites that supply each journey and ecological richness. To assist this rising demand, the Philippines can also be increasing its community of hyperbaric chambers in key dive areas together with Boracay, Camiguin, Dumaguete, Puerto Galera, and Daanbantayan in Cebu.
“South Korea has at all times had a deep appreciation for the ocean and the experiences it affords. At KUSPO, we didn’t simply promote locations–we constructed connections with Korean vacationers who search that means, thrill, and sustainability of their journeys,” mentioned TPB Chief Working Officer Maria Margarita Montemayor Nograles. “The rising curiosity from the Korean market is each an affirmation of our world-class dive websites and a problem to us to proceed elevating requirements, inclusivity, and environmental duty in each expertise we provide.”
In 2024, South Korea is projected to stay the main supply of international guests to the Philippines, with 1,569,071 South Koreans anticipated to go to. This reinforces the importance of TPB’s management at KUSPO 2025 to reinforce engagement with this enthusiastic market. The profitable participation underscores TPB’s dedication to selling dive tourism by way of public-private collaboration and highlighting rising locations.
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