HARD MOUNTAIN DEW is the corporate’s first ready-to-drink alcoholic beverage within the nation
MANILA, PHILIPPINES—PepsiCo is launching its first alcoholic beverage, HARD MOUNTAIN DEW, within the Philippines immediately.
HARD MOUNTAIN DEW within the Philippines
In 2022, the Arduous Mountain Dew was launched to the American market. This ready-to-drink alcoholic beverage is freed from caffeine and accommodates no added sugar. With an alcohol by quantity (ABV) of 5%, it gives 100 energy per serving.
“We’re excited to usher in HARD MOUNTAIN DEW to offer our Filipino shoppers a brand new tackle Mountain Dew, our primary soda model within the Philippines*. As our first ready-to-drink alcoholic beverage, HARD MOUNTAIN DEW’s daring flavors deliver enjoyable again into the lives of busy adults who need a accountable approach to go from work to play,” stated Nitin Bhandari, Sr. Director and Normal Supervisor, Philippines, Malaysia, Singapore.
In accordance with Bhandari, by providing an modern tackle Mountain Dew, PepsiCo is taking a step towards the corporate’s bigger imaginative and prescient for ready-to-drink alcoholic drinks.
“PepsiCo has a wealthy historical past of pushing boundaries and delivering modern new merchandise that responsibly meet the evolving wants of drinkers, each globally and nationwide. We see the ready-to-drink class as an awesome space of alternative, because it has grown by 10% and is predicted to speed up over the subsequent few years,” he added.
As the corporate expands into the RTD alcoholic beverage area, Bhandari affirmed the corporate’s dedication to adhering to accountable advertising and marketing on all its alcoholic merchandise.
“Our alcoholic drinks are thoughtfully crafted for adults of authorized consuming age who get pleasure from accountable consumption. In compliance with native rules, our packaging prominently shows the phrase “HARD” with an enhanced visible design and a transparent 5% ABV recognized on the can. This successfully differentiates our alcoholic merchandise whereas assembly shopper expectations and regulatory necessities,” he stated.
Obtainable beginning August 15, 2024, in 330ml single-serve cans and 4-pack bundles, HARD MOUNTAIN DEW is on the market at main supermarkets, comfort shops, pubs, and bars in key choose cities in two daring flavors Authentic and Seashore Blast.
For extra HARD MOUNTAIN DEW data, go to and comply with @HardMountainDewPH on Fb, Youtube, X (Twitter), Tiktok, and Instagram.
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