Gawad Madiskarte 2024 Winners
Ladies, significantly those that are moms and in addition entrepreneurs, constantly display an distinctive mix of ardour and resilience. Their dedication not solely drives their companies ahead but additionally profoundly impacts their households, creating alternatives and provoking change of their dwelling lives. These exceptional ladies illustrate the highly effective connection between entrepreneurship and household empowerment.
“You’re employed wonders in three completely different worlds: the world of dwelling, your personal private development, and the world of enterprise. You’re truly doing thrice the work that males are doing,” mentioned PLDT Chief Working Officer Menardo “Butch” Jimenez, addressing the mompreneurs within the room throughout Gawad Madiskarte 2024 at Seda Lodge in BGC final October 19.
That is the third awards ceremony that Madiskarte Mothers PH (MMPH) and PLDT Dwelling have staged for the reason that founding of the group in 2020.
Jimenez added that the true winners are the mothers, and that this 12 months’s awardees have impressed many mothers to turn out to be entrepreneurs “and finally our complete nation will profit from what the Madiskarte Mothers are doing.”
Now with 191,000 members in the neighborhood, MMPH has certainly come a great distance from its founding through the pandemic. This 12 months’s awards are centered on sustainable practices, a dedication PLDT shares.
“For us at PLDT, sustainability is just not solely caring for the setting, but it surely’s additionally about gender empowerment. That is the embodiment of gender empowerment as a result of it permits ladies not solely to dream, however to take motion and to make a distinction in society,” mentioned PLDT Chief Sustainability Officer Melissa Vergel De Dios.
One of the vital admired ladies ultimately Saturday’s occasion was Philippine Fee on Ladies (PCW) Chairwoman Ermelita V. Valdeavilla. She highlighted that genuine ladies empowerment is about uplifting different ladies, and that being “madiskarte” holds a lot energy.
“Madiskarte is a robust phrase,” Valdeavilla mentioned, and questioned out loud why there’s not a single phrase within the English language that would approximate its which means. “In English, it’s translated as strategic, smart, sensible, ingenious, ingenious, resourceful, intelligent, witty, modern, and proactive. Sure, it takes 10 English phrases to explain madiskarte.”
Ultimately Saturday’s awards, eight ladies have been highlighted because the embodiment of the phrase “madiskarte.”
Various companies
Gawad Madiskarte 2024 obtained greater than 100 functions, shortlisted 17 mompreneurs and their companies, and awarded 8 mompreneurs in two fundamental classes (Begin-up and Scale-up) and three particular awards.
This 12 months’s panel of judges was composed of Butch Jimenez; Jonjon San Agustin, Government Vice President for Advertising and marketing, SM Supermalls; Tweetie de Leon, mompreneur, proprietor of TdLG Designs; Angelica Chongco, proprietor of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Movies.
For this 12 months’s Diskarteng Angat class, the winners are Stephanie Morales, who put up a self-portrait studio referred to as Pixellab (Begin-up); and Ricca Cruz del Rosario, who began HTP Clothes (Scale-up) merely from the need to promote her personal garments, and now sells about 30,000 items of clothes a month.
For Diskarteng Eco-Pleasant, the winners are Melissa Blanca Moscoso for Xavier & Xandrie Begin-up, which makes use of discarded katsa or discarded flour sacks and turns them into luggage; and Bianca Mateum of Isay Luggage (Scale-up), which upcycles waste into luggage and storage gadgets.
For Diskarteng Might-Puso, Avon Tuazon Obedoza opened Bahay Ugnayan Instructional Providers (Begin-up), an after-school tutoring service that frees up mothers’ time after work for extra private time with their households; and Alona Bazar Laylo, who put up Jobiba Child Diapers and Wipes (Scale-up), a low-cost, high-quality model of diapers.
All six ladies every obtained P100,000 in money, Lalamove vouchers price P10,000, and kitchen home equipment from Robust Mama.
Within the particular awards class, Jenilyn P. Sicabalo gained the Entrepreneurial Spirit Award for her enterprise MP Nieva Flower Store, which grows the abaca used for bouquet wraps. She gained P50,000, Lalamove vouchers and Robust Mama merchandise.
In the meantime, MK Bertulfo, founding father of FH Mothers, gained each the Diskarteng Digital and Diskarteng Homebiz awards. Her enterprise helps ladies in MSMEs take part within the digital financial system, offering coaching and schooling in conducting enterprise on-line, organising e-commerce platforms, and different digital methods. She gained a complete of P100,000 for each awards, together with Lalamove vouchers and Robust Mama merchandise.
Each mompreneur at Gawad Madiskarte, and those that are a part of Madiskarte Mothers’ rising group, have proven bravery and perseverance in working their dwelling companies. Again and again, they’ve supported one another within the journey to development and success.
Be part of the group on Fb and go to madiskartemoms.ph.
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