Expertise the Genuine Delicacies of Vigan with Coca-Cola Foodmarks
Vigan Metropolis, Philippines – Bagnet, pakbet, sinanglao, empanada, Vigan longganisa—really Ilocano dishes that one can savor when visiting the ancestral house-laden, centuries-old cobblestone streets of Vigan, Ilocos Sur. This tapestry of wealthy historical past, cultural treasures, and culinary heritage made the UNESCO-inscribed metropolis the following cease of Coca-Cola Foodmarks, the soda model’s marketing campaign that honors iconic meals landmarks worldwide.
Vigan Metropolis Tourism and Coca-Cola Philippines officers through the launch of Foodmarks Vigan
The worldwide marketing campaign up to now has directed the highlight in the direction of the prime meals hubs of New York, Brazil, India, Thailand, China and the Philippines.
Following Iloilo Metropolis, which not too long ago discovered its prestigious spot in UNESCO’s listing of Artistic Metropolis of Gastronomy, and the Binondo district in Manila, the world’s oldest Chinatown and a well-liked meals crawl venue within the capital, the marketing campaign went to Vigan, turning into the third Foodmark metropolis within the Philippines and the primary in Northern Luzon area.
“Vigan is greater than only a UNESCO World Heritage Website. It’s a dwelling testomony to the harmonious mixing of Filipino, Spanish, Chinese language and indigenous influences… that continues to encourage and delight guests from across the globe. And on the heart of this vibrant heritage is meals, a common language that brings folks collectively,” mentioned Joan Gutierrez in her message on behalf of Vigan Metropolis LGU.
“It’s due to this fact becoming that Coca-Cola Foodmarks is being launched right here within the metropolis that has mastered the artwork of taste and hospitality,” she added.
The town authorities of Vigan and Coca-Cola Philippines inked a partnership to herald the listing of diners the place metropolis guests can expertise Vigan’s distinctive dishes, which are sometimes paired and complemented with an ice-cold glass of Coca-Cola’s equally timeless flagship drink.
“Coca-Cola has at all times been a drink, an emblem of connection, celebrations, and shared moments, and right this moment, it turns into a companion in preserving and selling the flavors of Vigan,” Gutierrez mentioned, underscoring the collaboration.
Round 30 cafes and eating places have been acknowledged as Vigan’s culinary landmarks, which symbolize town’s beloved dishes, each fashionable and conventional. Most of those diners are within the heritage village, housed inside its rows of repurposed historic buildings, whereas just a few are situated in barangays past the poblacion and so far as the neighboring Caoayan municipality.
Discovering these Foodmark eating places is straightforward. The storefronts are adorned with wood planks with embossed names of the restaurant and the Coca-Cola Foodmarks brand—leave-behind installations that match the aesthetics of town’s bahay-na-bato.
Coca-Cola Foodmarks Vigan formally kicked off with a brief program and luncheon at Cafe Evelyn, one of many eating places situated alongside the historic Calle Crisologo. Members of the media, metropolis tourism employees and Coca-Cola Philippines officers within the area attended the launching.
Additionally current on the occasion are the Foodmark restaurant homeowners, whom Josh Montañez, Coca-Cola Philippines Franchise Supervisor for Northern Luzon, described in his opening remarks because the pillars of Vigan’s culinary scene.
Greater than celebrating town’s heritage websites, distinctive delicacies and the enjoyment of consuming collectively, the Foodmarks initiative additionally shines the highlight on the tales, traditions and laborious work behind each dish. It’s about empowering native cooks, entrepreneurs and culinary artisans to showcase their expertise to the world.
“Our imaginative and prescient is to remodel extra native meals hubs into international landmarks, sharing the wealthy flavors of Filipino delicacies with the world. From Vigan’s iconic dishes to different regional specialties, we wish each nook of the Philippines to shine on the worldwide stage,” mentioned Montañez.
From the totally different traditions in meals preparation, style preferences, consuming practices, to the native substances distinctive to every area, the Philippine islands provide a various gastronomical expertise. The Coca-Cola Foodmarks doesn’t cease in Vigan as a result of the nation has a lot in retailer for each one’s urge for food. And that’s one thing to look ahead to in your subsequent journey.
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Learn: Final Record of the Greatest Resorts in Vigan, Ilocos Sur
