On PLDT Enterprise’s “ROI’d to Success” podcast, Michael Sta. Maria of NBSI shares the journey behind a rising native tech agency rooted in resilience, household, and group influence.
Positioned in Norzagaray, Bulacan, this constructing homes Northeast Enterprise Options, Inc., a neighborhood tech agency based on perseverance, objective, and group. From right here, NBSI creates digital options that help companies nationwide in managing time, personnel, and development.

firm constructed on perseverance, objective, and group. From these partitions, NBSI develops digital
options that assist companies throughout the nation handle time, individuals, and development.
MANILA, Philippines — Michael Sta. Maria’s success didn’t originate from software program; it started with sacrifice.
Lengthy earlier than he turned the pinnacle of a quickly increasing enterprise useful resource planning (ERP) software program agency serving purchasers nationwide, Sta. Maria was a younger skilled from Norzagaray, Bulacan, who spent years working removed from dwelling, lacking essential household moments in his quest for stability.
“I actually wished to present again the funding and time to my household, in addition to the time to myself. I by no means thought it could be potential. Earlier than, I might doubt myself, however finally, after nearly ten years, we now see that, whereas we struggled prior to now, we at the moment are established and may run the enterprise effectively and proceed to develop it,” he shares on the newest episode of ROI’d to Success, the podcast collaboration between PLDT Enterprise and Hustleshare.
In 2016, Sta. Maria took a leap of religion and based Northeast Enterprise Options, Inc. (NBSI), a Bulacan-based software program firm targeted on timekeeping, human useful resource administration techniques (HRMS), and payroll.
What started as a dependable and inexpensive payroll software program resolution for small companies rapidly developed right into a complete payroll and timekeeping system catering to corporations of all sizes. By 2018, NBSI efficiently launched its product within the Philippine market, however the story behind the code is as compelling because the expertise itself.
Constructing a Enterprise with Coronary heart
For Sta. Maria, NBSI represented extra than simply development; it was an opportunity to reclaim time for himself and others in his group. Coming from a humble background, he devoted himself to mastering software program improvement. Early in his profession, he ventured removed from dwelling, enduring lengthy hours and frequent journey. With the unwavering help of his household, he finally discovered the braveness to pursue his personal path.
Sta. Maria additionally believes that no enterprise thrives in isolation, emphasizing that, “It is extremely essential to take heed to our crew. I’ve realized so much over the previous few years concerning the enterprise from my individuals. Our staff are actually our ambassadors. And, in fact, how they characterize themselves is a direct reflection of our firm.”
Immediately, NBSI serves as a pillar of native employment in Norzagaray, offering alternatives for younger professionals to pursue careers in tech.
“My recommendation to aspiring entrepreneurs is easy: When you plan to start out your personal enterprise, be ready for challenges—they’re a part of the method. However you’ll reap the rewards later. You are able to do it,” he provides.
Tech, Belief, and a Dependable Connection
NBSI’s development, nonetheless, didn’t occur in isolation. Behind its means to ship dependable options to purchasers lies a powerful digital spine offered by PLDT Enterprise’s iGate.
“PLDT Enterprise helped us obtain zero downtime in web connectivity,” explains Sta. Maria. This reliable connection allowed NBSI to supply seamless service to companies counting on them for delicate, time-critical operations.
“Because of PLDT Enterprise, our productiveness elevated by over 15%. Our consumer base grew, whereas our whole working hours decreased—reflecting improved effectivity,” Sta. Maria shares.
NBSI is ready to additional broaden its operations by leveraging PLDT Enterprise’s broadband upgrades and Good 5G Postpaid Plans. This strategic transfer goals to reinforce connectivity for its cell workforce and successfully help its quickly rising consumer base.
A Platform for Progress
For PLDT Enterprise, supporting MSMEs like NBSI means amplifying their very own tales.
“By tales like NBSI’s, we see how significant expertise adoption drives actual, measurable enterprise outcomes,” stated Jay Lagdameo, Vice President and Head of Enterprise Income Group at PLDT Enterprise. “By ROI’d to Success, we give entrepreneurs a platform to share their tales, highlighting how they harness digital options to beat challenges, develop their companies, and encourage others.”
You may take heed to the total ROI’d to Success episode that includes Northeast Enterprise Options, Inc. now on Hustleshare by way of Spotify.
To find extra inspiring tales and find out how PLDT Enterprise’s options empower companies, go to https://bit.ly/pldtenterprise-ROId-nbsi-pr.

How One Man’s Household-First Imaginative and prescient Sparked a Tech Success in Bulacan
About PLDT Enterprise
PLDT Enterprise is the company enterprise arm of PLDT, the main telecommunications and digital companies supplier within the Philippines. Devoted to delivering modern fixed-line, wi-fi, and ICT options, PLDT Enterprise permits companies to adapt to evolving technological wants, optimize effectivity, continuity, and connectivity, and improve buyer expertise. With a powerful dedication to doing enterprise responsibly, PLDT Enterprise goals to contribute to the United Nations Sustainable Improvement Objectives by enabling digital transformation, championing significant improvements, and bridging the digital divide.
For extra data, go to pldtenterprise.com.
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