Disney has introduced that Magic Key Annual Cross (AP) gross sales will as soon as once more resume for Disneyland and California Journey in late January 2025! This put up covers the beginning date & time, pricing, digital queue data, previous precedent, and extra. Plus, our commentary on the finish about why we’re anticipating APs to promote out quick this go-round.
As a fast recap, Disneyland Resort has resumed gross sales of Magic Keys a number of instances in the previous couple of years. They appear to be using the “Disney Vault” technique at this level, making an attempt to generate FOMO and synthetic shortage. Final yr, Magic Key gross sales resumed thrice: January, March, and most just lately from November 5 to 12, 2024. Since then, all tiers of Magic Keys have been offered out and “obtainable for renewal solely.”
That is noteworthy as a result of these patterns play out considerably equally from year-to-year. The final time AP gross sales resumed in January, they had been short-lived. After solely a pair days of gross sales–full with a digital queue to entry the gross sales web page with a wait time of 3-4 hours–Disneyland suspended all Magic Key gross sales as soon as once more, and didn’t resume till March…after they remained obtainable for a number of months.
Quick-forward to Winter 2025, and Disneyland is as soon as once more going to renew gross sales of Magic Keys on Wednesday, January 22, 2025!
All 4 go sorts can be obtainable for buy whereas provides final. The net queue opens no sooner than 8:45 AM Pacific Time, and gross sales start no sooner than 9:00 AM Pacific Time.
Turn out to be a Magic Key annual passholder to get pleasure from reservation-based admission, reductions and particular experiences. Plus, a go will pay for itself in simply 4 visits relying on go sort and present availability, in keeping with Disneyland.
As soon as gross sales goes stay, the Magic Key digital queue will be difficult to search out–you’ll be capable to be a part of right here: disneyland.disney.go.com/passes
That “whereas provides final” be aware from Disneyland above isn’t simply boilerplate language. Magic Keys do promote out and there’s more likely to be a prolonged digital queue when AP gross sales resume. Extra recommendation and commentary about buying Magic Key Annual Passes is mentioned under.
For every little thing else you should find out about Disneyland’s Annual Passholder program earlier than you buy, see our complete Information to Disneyland Magic Key Annual Cross: 2025 Costs, Perks, Blockout Dates & Reductions.
Right here’s a breakdown of present vs. previous costs:
- Encourage Magic Key: $1,749 (was $1,649)
- Consider Magic Key: $1,374 (was $1,249)
- Enchant Magic Key: $974 (was $849)
- Think about Magic Key: $599 (was $499)
Word that Disneyland Elevated Costs on Park Tickets, Annual Passes & Lightning Lanes only a few months in the past, in early October. Costs will possible go up once more in October 2025, simply as they did in every of the final 4 years.
As at all times, Magic Keys are topic to promoting out and there’s more likely to be a prolonged digital queue when AP gross sales resume.
Given the prolonged digital queue and the way shortly gross sales had been paused the previous couple of instances they went on sale, you must completely be a part of the digital queue ASAP as soon as it goes stay. The entire predictions and hypothesis above are enjoyable in idea, however that’s what I’d really do if I didn’t have already got a Magic Key.
In actuality, how lengthy Magic Key gross sales will proceed is anybody’s guess. The draw back of attempting to purchase on January 22, 2025 is that you simply is likely to be in a digital queue for a number of hours versus ~quarter-hour in case you as a substitute wait till the next morning at 6 am. The draw back of ready till then is that gross sales might have already concluded.
The excellent news is that Disneyland goes to as soon as once more use the ‘notify me’ function for the digital queue, so that you don’t must have your eyes glued to a display all day lengthy, ready in your flip to come back up.
Right here’s how that’ll work, in keeping with Disneyland. If this isn’t your first rodeo and as a substitute need extra ideas about how shortly APs will promote out on or after January 22, 2025, scroll right down to the “Our Commentary” part (under the Paint the Evening picture of Belle from Magnificence and the Beast).
You Can Be Notified by Electronic mail When It’s Your Flip for an Alternative to Buy (Non-compulsory) – If you happen to select to submit your e mail deal with and decide in to being notified by e mail when it’s your flip, you’ll obtain 2 separate emails containing a singular hyperlink. Make sure you affirm the receipt of the primary e mail earlier than closing your browser window. If you happen to don’t obtain that first e mail, verify your spam folder for it. If you happen to nonetheless don’t see it, re-enter your e mail deal with once more from the ready room web page.
- First e mail – Deciding on the hyperlink within the first e mail will let you verify your house within the queue till it’s your flip. You should utilize the hyperlink a number of instances to verify your standing within the queue earlier than it’s your flip.
- Second e mail – You’ll obtain a second e mail notifying you that your flip for a possibility to buy a Magic Key go is approaching.
From the time your flip begins, you’ll have 10 minutes to make use of the hyperlink to return to the positioning otherwise you’ll lose your house in line and might want to rejoin the queue. When it’s your flip, you’ll solely be capable to use your distinctive hyperlink as soon as. The hyperlink will now not work after you utilize it, whether or not you buy a go or not. So, please be ready to pick out your Magic Key go and take a look at when you open the hyperlink. If you happen to miss your flip, you’ll must rejoin the queue.
Editorializing, I’ve examined out this method for different particular occasion tickets and it really works as marketed. However, the large situation, no less than from my perspective, is that I don’t at all times get on the spot e mail notifications on my telephone after I obtain an e mail. Maybe this can be a private downside, however this method can be much more helpful for me if it provided a text-message notification.
Affirm Your MyDisney Account Fee Technique
- It’s possible you’ll wish to add and save a most well-liked bank card in your MyDisney account. If you happen to’re a California resident, ensure that the bank card has a California billing deal with to be able to use it for month-to-month funds.
- A restrict of $1,000 from a Disney Present Card will also be used as a way of fee on-line once you pay in full for a brand new go. Just one Disney Present Card can be utilized per transaction, so when you have a number of reward playing cards, mix them prematurely. Disney Present Playing cards can’t be used to buy renewals presently.
Put together Required Occasion Info – Every Magic Key go have to be assigned to a person on the time of buy (most of 10 passes). Passes is probably not reassigned after buy. You have to to supply the next data for every particular person in your get together:
- First and final identify
- Date of beginning
- Deal with
- Cellphone quantity (Company 18 years of age and older)
- Electronic mail (Company 18 years of age and older)
Signal In – Register to your MyDisney account earlier than visiting the Magic Key web page.
Ticket Upgrades – Eligible Disneyland Resort theme park tickets could also be upgraded to an obtainable Magic Key go whereas passes can be found on the market, topic to restrictions.
Cross Upgrades – A present Magic Key go could also be upgraded to an obtainable greater go sort for the rest of its go yr. The distinction in buy value between the two passes have to be paid in full on the time of improve. The expiration date of the Magic Key go is not going to change. Passes could also be upgraded on the Disneyland Resort ticket sales space solely, whereas passes can be found on the market. Please be aware that you simply may encounter a wait on the ticket sales space.
Enter the Ready Room to Buy on January 22, 2025, No Earlier Than 8:45 AM Pacific Time
- Enter the ready room to buy a Magic Key go by way of the “Buy Magic Key Passes” hyperlink on the Magic Key web page.
- If you arrive within the ready room for the sale, no sooner than 8:45 AM Pacific Time, you may be robotically added to the queue. Gross sales will start no sooner than 9:00 AM Pacific Time.
- The amount of passes and go sorts obtainable for improve or buy could also be restricted or unavailable occasionally or at any given time, and updates to go availability can be displayed on the ready room web page.
- Estimated wait instances might fluctuate all through the gross sales occasion. You will note an estimated wait time within the ready room.
- Whilst you’re within the ready room, you could possibly signal as much as obtain an e mail notification when it’s your flip to buy. Extra particulars on this feature can be shared on the ready room display.
- Entry to the ready room doesn’t assure the chance to buy a go.
Preserve Your Ready Room Browser Tab Open – Operating a number of browser tabs or manually refreshing the web page might take away you from the ready room. In case you are eliminated, you’ll have to re-enter the queue in the back of the road.
It’s additionally sensible to repeat your distinctive queue ID (it’s within the URL). This URL/ID will be transferred to different browsers or gadgets, permitting you to take care of your house in line. This may be particularly useful if the digital queue is a number of hours lengthy, and also you begin out in your work laptop however then wish to switch to your cellular system or no matter. (Been there, completed that!)
Our Commentary
It’ll be attention-grabbing to see what occurs with Magic Key go purchases going ahead. Will there be one other digital queue lasting effectively into the night and even the next day? Will APs promote out in 1-2 days? Or, have many locals lastly gotten their Disney “repair” (or had been most capable of buy APs after they had been on sale final yr)? Will the upper costs lead to a major variety of individuals being priced out, or is there an insatiable need for all issues Disney amongst locals? Will former Magic Key Passholders take a wait and see method, or will the ‘Disney Vault’ perceived shortage technique spike gross sales even additional?
Issues are a bit totally different this time than when AP gross sales resumed the primary couple of instances final yr. Our view is that the overriding issue this time is the begin of Disneyland’s seventieth Anniversary Celebration. Throughout this blockbuster 18-month occasion, the next leisure is debuting or returning: World of Coloration: Happiness, Paint the Evening Parade, Wondrous Journeys Fireworks, Higher Collectively: A Pixar Friends Celebration, and extra.
Disney has been very aggressive with offers for Winter and Spring 2025, however the distinction is that these all finish no less than in the future earlier than the beginning of Disneyland’s seventieth Anniversary Celebration. Disney did this purposefully, as a result of the anniversary is more likely to be an enormous driver of crowds all through the rest of 2025 and into 2026. (Head over to our Information to the Disneyland seventieth Anniversary Celebration to learn much more element about what’s to come back for the big celebration.)
Against this, Annual Passes are legitimate for, because the identify suggests, a full yr. So Disneyland providing aggressive ticket offers within the winter helps fill the parks throughout a interval that locals may in any other case be avoiding, as they postpone visits till the seventieth begins. Then again, Magic Keys offered on January 22, 2025 can be legitimate via early 2026. Most significantly, they’ll be legitimate for the entire busiest months in the beginning of the seventieth, not simply the slower interval beforehand.
Given all of this, it’s our robust expectation that Disneyland will solely wish to open the valve barely, so to talk, with very restricted Magic Key gross sales to “juice” attendance simply sufficient to maintain numbers acceptable via Might 15, 2025. They won’t, nonetheless, wish to “overdo” it and have parks stuffed with Annual Passholders in Summer season 2025 and past on the expense of vacationers and even locals who would in any other case buy full-priced single or multi-day tickets.
By now, Disneyland followers have undoubtedly heard of the notorious “unfavorable attendance combine” line from Disney executives when describing an overabundance of Annual Passholders within the parks. That’s exactly the dynamic we’re describing right here. Disneyland wants APs to some extent, with a powerful emphasis on to some extent.
It’s all about threading the needle and attaining the proper (within the firm’s view) steadiness. Disneyland desires to have its cake and eat it too in relation to the native fanbase, which largely explains the hot-and-cold insurance policies (blockouts and park reservations…but additionally freebies, reductions and incentives to go to) in the direction of Magic Keyholders. Disney has considerably of a love-hate relationship with Annual Passholders. They want us…generally, and largely don’t need us different instances. Disneyland’s seventieth Anniversary is a kind of “different instances.”
Accordingly, we’d anticipate this to be one of many shorter-lived gross sales durations for Magic Keys. Don’t be stunned if it closes same-day, or inside a number of days on the newest. The underside line is that you simply shouldn’t be lulled right into a false sense of safety by the good offers proper now and the low attendance, and surmise that it additionally means an extended interval of Magic Key gross sales. The calculus is totally different earlier than Might 15 vs. Might 16, 2025 and past. Who is aware of, although–we’ve been incorrect about these things earlier than.
Planning a Southern California trip? For park admission offers, learn Suggestions for Saving Cash on Disneyland Tickets. Study on-site and off-site accommodations in our Anaheim Lodge Evaluations & Rankings. For the place to eat, try our Disneyland Restaurant Evaluations. For distinctive concepts of issues that’ll enhance your journey, try What to Pack for Disney. For complete recommendation, seek the advice of our Disneyland Trip Planning Information. Lastly, for guides past Disney, try our Southern California Itineraries for day journeys to Los Angeles, Laguna Seashore, and tons of different locations!
Your Ideas
Stunned that Disney is resuming Magic Key gross sales within the lead-up to Disneyland’s seventieth Anniversary? Or do you assume it is sensible given the gradual winter and spring forward? Will you shopping for an Annual Cross or not? In that case, which one? If not, why not? If you happen to’re an present Magic Keyholder, have you ever had problem making Disneyland park reservations? Do you agree or disagree with our evaluation? Any questions? Listening to your suggestions–even once you disagree with us–is each attention-grabbing to us and useful to different readers, so please share your ideas under within the feedback!
