Disney introduced that Bluey is lastly coming to its theme parks on land at Walt Disney World in Florida and Disneyland Resort in California, and Disney Cruise Line at sea. This put up shares dates and particulars concerning the common pups making their first-ever appearances within the parks, plus commentary concerning the brilliant way forward for Bluey and the Heller household within the Disney Parks.
Starting in January 2025, onboard Disney Cruise Line voyages originating from Australia and New Zealand, households can work together with Bluey and her sister, Bingo, like by no means earlier than. From particular meet-and-greets, to an interactive and clue-filled sport that ends in a dance occasion that includes Bluey’s signature strikes, households within the area can embark on a magical vacation with their favourite blue heeler.
The producers of Bluey, the a number of Emmy Award-winning Ludo Studio, are working intently alongside BBC Studios and Disney on plenty of particular activations for followers to get pleasure from. Particulars about how friends can meet Bluey and her household at Disneyland Resort and Walt Disney World Resort shall be shared within the months forward.
The announcement comes as a part of a serious enlargement of The Walt Disney Firm’s world relationship with BBC Studios for Bluey. The brand new deal sees Disney buying the worldwide theatrical rights for the movie, which shall be produced by Ludo Studio in collaboration with BBC Studios, and which is able to land in cinemas in 2027 underneath the Disney banner.
Following the worldwide theatrical launch, it would stream on Disney+. The film will even air on ABC iview and ABC Children in Australia post-theatrical launch. Written and directed by Bluey creator Joe Brumm, the movie is a Ludo Studio manufacturing in collaboration with BBC Studios. Delivering the identical allure and humor that made the tv sequence a world phenomenon, the film will proceed the adventures of Bluey, a loveable, inexhaustible, blue heeler canine, who lives together with her Mum, Dad and her little sister, Bingo.
Josh D’Amaro, Chairman, Disney Experiences stated: “Bluey has develop into a family title for households around the globe and we’re thrilled to deliver her story to life in new methods. We will’t wait to observe our youngest friends and their households make recollections with Bluey in our parks and on our cruises.”
Ludo Studio, stated: “’It’s a beautiful day to go boat using’ and we’re extremely excited that Bluey and Bingo shall be crusing on Disney Cruises, bringing Bluey’s magic to households on the excessive seas!”
Nicki Sheard, CEO, BBC Studios, Manufacturers and Licensing, stated: “The Heeler household’s debut at Disney Theme Parks and Cruises actually is the icing on the cake for what has been an distinctive yr for Bluey. We’re dedicated to creating the very best-in-class experiences for our followers and may’t wait to open the doorways to households subsequent yr.”
Out there in over 140 nations, Bluey is 2024’s most-watched sequence globally on Disney+, and the yr’s No. 1 most-watched sequence on streaming so far by way of November amongst whole viewers within the U.S., with greater than 50.5 billion minutes watched (842 million hours). The present has additionally garnered quite a few awards, together with a 2024 Peabody Award and back-to-back Tv Critics Affiliation Awards in 2023 and 2024.
Our Commentary
We’ve been speculating about this for the previous couple of months, after Bluey and Bingo appeared in a personality meet & greet on the D23 Expo. The truth is, we simply up to date What’s Up with Bluey at Walt Disney World? two days in the past after the large movie deal was introduced, doubling down on our prediction that this could occur.
Our perspective has been that Bluey showing within the parks was inevitable, and we hoped that it’d occur sooner reasonably than later. In response, most Disney followers have agreed–that it’s an ideal match that they wish to occur, and hope occurs. Nonetheless, others have prompt that it was unlikely for quite a lot of causes.
One of many larger factors in opposition to Disney buying theme park rights to Bluey was its endurance and longevity because the sequence itself winds down. There even have been questions on whether or not the creator would wish to companion with Disney for future tasks. With a Disney-distributed Bluey film popping out in 2027, this could put each of these considerations to relaxation. As mentioned in that put up, we thought it will behoove Walt Disney World to have a Bluey ASAP–positively lengthy earlier than the primary film comes out in 2027!
Bluey has already examined the water with immersive experiences, together with Bluey’s World in Brisbane, Queensland. This can provide a extra everlasting place to discover the Heeler household’s iconic Queenslander house, yard and past – in actual life!
It’s inevitable that this kind of factor will proceed to develop in scale and scope, with Walt Disney World and Disneyland being logical subsequent steps for plenty of causes. Firstly is that Disney actually wants this kind of a win. Neither coast has any main new points of interest to debut within the subsequent two years–each are wholly reliant on leisure to drive visitor visits.
Disneyland has the seventieth Anniversary celebration in 2025-2026, and Walt Disney World has Starlight Evening Parade. That’s about it. We’ve been discussing ways in which Walt Disney World can “compete” with Epic Universe, which is Common Orlando’s new theme park that opens in 2025. Spoiler alert: there isn’t an entire lot that matches a brand-new theme park in scale, scope, or potential recognition.
A substantive Bluey providing would resonate deeply with a selected, passionate viewers. Bluey is among the only a few issues that wouldn’t essentially compete with Epic Universe, however would generate a large quantity of buzz and have enormous drawing common for Walt Disney World in what is going to in any other case be a tough couple of years in 2025-2026.
As for what we might anticipate to see of Bluey at Walt Disney World, Disneyland, and Disney Cruise Line, the plain first step is a personality meet & greet. Realistically, Disney strikes too slowly for rather more than that earlier than late 2025. There’ll in all probability be different smaller-scale actions, like Bluey-impressed scavenger hunts throughout EPCOT and DCA festivals.
In 2026, we’d hope to see one thing just like the Bluey’s World walk-through. Imagineering was once momentary reveals like this with fast turnaround instances–it’s exactly how Magic Kingdom ended up with the varied permutations of Toontown (RIP) within the first place.
Different practical choices embody one thing momentary again in Animation Courtyard at Disney’s Hollywood Studios (there’s lots of unused house), a cavalcade at Disney’s Hollywood Studios, or integration into World Celebration at EPCOT (bear in mind, Bluey is Australian, so it’s sorta worldly!).
Disney’s Hollywood Studios is essentially the most logical touchdown location for Bluey at Walt Disney World, however logic could not dictate the place the characters find yourself. Want might. Until Walt Disney World has one thing up its sleeve for 2025, the park most in want of an attendance increase shall be Animal Kingdom. About the one place I wouldn’t anticipate the characters is Magic Kingdom, as they merely aren’t wanted there.
At Disneyland Resort, we’d anticipate Bluey to wind up in Disney California Journey. In any case, California and Australia aren’t that far aside. (Joking apart, DCA has develop into the de facto ‘studio park’ at Disneyland, so the brand new stuff like that is extra more likely to land there–and DCA wants the shot within the arm greater than Disneyland.)
In the end, it’ll be fascinating to see the place Bluey finally ends up touchdown at Walt Disney World and Disneyland. My hope is that Disney bets large and goes daring on Bluey, and proves me fallacious by shifting rapidly to get an precise leisure providing launched in 2025. A personality meet & greet shall be nice, simply posting triple-digit wait instances…however that’s not sufficient. Bluey is a global sensation, and its theme park presence needs to be handled accordingly.
Disney already regrets passing on the theme park rights to Bluey, Bob Iger loves synergy and acquisitions, Bluey’s present rightsholders are clearly open to immersive experiences, and Walt Disney World wants a near-term shot within the arm. The celebs are aligned, and it’s too good of a match for it to not occur. Disney wants to maneuver rapidly for as soon as, and reap the benefits of this golden alternative at a time when the parks are mild on new additions!
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YOUR THOUGHTS
What do you consider Bluey coming to Walt Disney World, Disneyland, and Disney Cruise Line? Does the Heeler household deserve an enormous presence within the parks? Assume Bluey leisure or characters can be good additions in Hollywood Studios, EPCOT, or Animal Kingdom? Hopeful that Bluey, Bingo, Bandit and different characters are added to leisure or as meet & greets ASAP? Do you agree or disagree with our commentary? Any questions we can assist you reply? Listening to your suggestions–even whenever you disagree with us–is each fascinating to us and useful to different readers, so please share your ideas beneath within the feedback!
