Parañaque, Philippines — On Could 3, 2025, Araw Hospitality Group, the rising hospitality powerhouse, hosted Araw Rising, its first Media Premiere. Held at Palacio de Memoria, the occasion was attended by media, companions, and representatives from the Division of Tourism. The hospitality group got down to redefine journey by introducing three groundbreaking initiatives: its CSR program Araw Aruga, the loyalty program Araw Rewards, and a merchandise line known as Araw Life-style. With every undertaking, the group goals to boost each traveler’s journey whereas uplifting a distinctly Filipino ethos.
Araw Hospitality Group
The occasion opened with a dialog that includes Araw Hospitality President and CEO Jean Henri Lhuillier. Reflecting on the group’s imaginative and prescient, Lhuillier shared: “Every Araw property displays this imaginative and prescient — vibrant, character-filled, and rooted in real connection. At Araw, we transcend the common keep — we create significant moments.
Q&A with Araw CEO Jean Henri Lhuillier.
Chasing Horizons with Araw Hospitality Group’s Increasing Portfolio
Based in 2019, Araw Hospitality Group has shortly grown right into a dynamic pressure within the Philippine journey trade. Its portfolio features a various vary of properties designed for distinct journey experiences: from the secluded class of Lihim Resorts in El Nido, to the beachfront appeal of One Hagdan Villas in Boracay and Bacau Bay Resort in Coron. Nawa Wellness in Batangas gives a tranquil retreat, whereas the UNWND Boutique Resorts in Makati, Calatagan, Dumaguete, and Camiguin cater to vibrant, culturally immersive stays. The extremely anticipated UNWND Prime in Siargao is ready to open later this 12 months.
Constructing A Brighter Future with Araw Aruga
The group launched Araw Aruga, Araw’s company social duty program, introduced by Ms. Cybille Barcebal, CSR and Wellness Supervisor. Araw Aruga is constructed on the precept of making significant hospitality experiences, putting honest neighborhood engagement and sustainable improvement on the core of each initiative.
Via a landmark partnership with the Nationwide Fee on Indigenous Peoples (NCIP), Araw Hospitality goals to foster deeper, extra respectful connections with Indigenous communities—supporting efforts to protect cultural heritage and create areas the place these communities can thrive. Representatives from the NCIP have been additionally current through the launch to mark this essential collaboration.
Having fun with Radiant Stays with Araw Rewards
Araw Rising continued with the launch of Araw Rewards, introduced by Mr. Vincent Fajarda, Group Director of Advertising. Greater than only a system of perks, Araw Rewards is designed to deepen the visitor expertise by aligning it with significant objective. Alongside curated advantages—resembling upgraded room stays, early entry to occasions, unique merchandise, and bespoke experiences—company may also have the chance to participate in Araw Aruga, the group’s company social duty motion. Via donation vouchers embedded of their stays, company can contribute to initiatives that help Indigenous communities—serving to protect cultural heritage, empower native livelihoods, and increase entry to training and employment. This integration transforms every go to right into a significant step towards inclusive progress, reinforcing Araw Hospitality’s perception that true service extends past property partitions and into the center of the communities it touches.
Carrying Sunshine Wherever You Go along with Araw Life-style
This system concluded with a showcase of Araw Life-style, the group’s curated merchandise line. Reflecting Araw Hospitality’s dedication to creativity and cultural expression, the gathering featured travel-inspired items that mix performance with thoughtfully designed aesthetics. At present that includes works by native Filipino artists, Araw Life-style goals to develop right into a platform that celebrates various inventive voices—together with, sooner or later, collaborations with Indigenous artisans. By doing so, Araw Hospitality seeks to honor conventional craftsmanship and produce higher visibility to heritage artistry in a respectful, community-centered approach. Every merchandise within the assortment serves as a vibrant extension of the Araw expertise—rooted in Filipino identification, and designed to hold its spirit wherever the journey leads.
A Glowing Season for Araw Hospitality Group
With the success of its inaugural media premiere, Araw Rising, Araw Hospitality Group additional solidifies its place as a trailblazer within the Philippine hospitality panorama. The launch of Araw Aruga, Araw Rewards, and Araw Life-style, alongside the enlargement of its vacation spot portfolio, marks a daring new chapter for the group. In his closing remarks, Mr. Cornelio Caedo, COO of Araw Hospitality Group, reaffirmed the corporate’s imaginative and prescient to redefine Filipino hospitality by means of innovation, inclusivity, and community-driven experiences.
Comply with Araw Hospitality Group on Fb at fb.com/travelwitharaw and on Instagram at instagram.com/travelwitharaw to remain up to date on the most recent information and gives.
Araw Rising by Araw Hospitality Group was held at Palacio de Memoria, a totally restored pre-war mansion alongside Roxas Boulevard in Parañaque Metropolis. The sprawling grounds, owned by the Lhuillier household, contains a 7-story mansion, museum, chapel, and out of doors café. Palacio de Memoria is open to the general public and will be booked for personal occasions resembling weddings, company occasions, and photoshoots. company could go to their web site at palaciodememoria.com for extra data.
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