Australian desk grapes are again within the Philippines, showcasing high-quality fruit from probably the greatest harvests in recent times. The 2024–25 season has yielded distinctive grapes, because of favorable situations of heat sunny days, cool nights, and well-timed rainfall, leading to elevated volumes and a standout consuming expertise.
Australian Desk Grapes Make a Candy Return to the Philippines
“This season’s grapes are among the many best we’ve ever exported,” mentioned Jeff Scott, CEO of the Australian Desk Grape Affiliation (ATGA). “They’re crisp, candy, and stuffed with flavour—every thing Filipino customers anticipate from premium Australian fruit.”
“With business companions just like the Australian Desk Grapes Affiliation (ATGA), we’re proud to proceed strengthening Australia’s shut ties with the Philippines. We hope these campaigns and investments in market showcase how necessary the Philippines is as a trusted commerce associate of Australia,” mentioned Luisa Rust, Senior Commerce and Funding Commissioner of the Australian Commerce and Funding Fee (Austrade) in Manila.
The ATGA is launching an in depth in-store promotional marketing campaign throughout main Philippine retailers, together with The Market, Shopwise, Robinsons Grocery store, S&R, Landers, Metro Grocery store, and Joel’s Place. These activations will function eye-catching shows, sampling actions, and details about Australian grapes’ style, origin, and high quality.
This yr’s choices embrace a broader vary of grape varieties designed to excite the palate, alongside long-time favorites like Autumn Crisp, recognized for its agency, big inexperienced berries with a candy taste and refined muscat trace, and Sweet Desires, a seedless black grape with Labrusca-like taste. New seedless varieties function distinctive textures and flavors—from crisp inexperienced grapes with honey-like sweetness to juicy black grapes with berry-like undertones, and even varieties boasting floral, muscat-like aromas. These improvements mirror Australia’s dedication to consumer-driven manufacturing, catering to Filipino consumers’ rising curiosity in premium and distinctive fruit.
“There’s actual curiosity within the Philippines for brand spanking new style experiences, particularly within the contemporary produce aisle,” mentioned Jesse White, Worldwide Advertising and marketing Supervisor at ATGA. “Australian grapes are assembly that demand with a mixture of trusted classics and thrilling new varieties that we’re assured will turn out to be family favourites.”
In 2023–24, the Philippines ranked fourth amongst Australia’s world desk grape export locations, receiving over 8,500 tonnes. With a strong provide and rising shopper curiosity in premium imported fruit, the Australian Desk Grape Affiliation (ATGA) anticipates continued development on this market within the coming yr.
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