Uncover Filipino Delights on the 2024 OTOP Meals Truthful
The Division of Commerce and Trade (DTI) is proud to as soon as once more showcase the colourful entrepreneurial spirit of 110 Filipino micro, small, and medium enterprises (MSMEs) by means of the OTOP (One City, One Product) Meals Truthful, which will probably be held from October 4 to eight, 2024, on the Glorietta and Palm Drive Exercise Facilities, Ayala Middle in Makati Metropolis. Organized by the Bureau of Market Improvement, Promotions, and OTOP (BMDPO) in collaboration with DTI’s Regional and Provincial Workplaces, this occasion goals to spotlight the varied meals and beverage merchandise that replicate the richness of Filipino culinary heritage.
2024 OTOP Meals Truthful
Constructing on the overwhelming success of the 2024 DTI Bagong Pilipinas Nationwide Meals Truthful, which generated Php 61.33 million in money and booked gross sales with further orders below negotiation, this occasion is ready to raise the usual of meals festivals within the nation. Held at SM Megamall from July 3 to 7, the Nationwide Meals Truthful attracted 50,000 guests and featured 233 MSMEs, showcasing the rising curiosity in regionally produced items. The OTOP Meals Truthful goals to hold this momentum ahead whereas embracing a brand new design-centric strategy—one which places the expertise on the forefront.
A New Meals Truthful Expertise
This OTOP Meals Truthful, DTI is embarking on an revolutionary meals honest expertise, which redefines how meals festivals are offered to the general public. The main target shifts away from merely displaying merchandise and in the direction of creating immersive environments that have interaction each companies and customers in significant methods. Supported by a community of MSMEs and client communities, this occasion is about subsequent practices, the place experiences—not simply merchandise—create distinctive worth for particular person clients. This strategy is designed to make the occasion extra dynamic and inclusive, aligning with the brand new DTI-OTOP model
identification that symbolizes collaboration and inclusivity throughout the meals and beverage business.
“Set the Normal for the Reimagined OTOP Meals Truthful” Impressed by the multi-sensory expertise of conventional Filipino festivals, the OTOP Meals Truthful provides a deeper connection to Filipino tradition by means of the 5 senses. The occasion will rejoice Filipino flavors in ways in which stir feelings and seize the essence of the Philippines’ culinary panorama:
- SEE the colourful and colourful shows of Filipino dishes and merchandise that characterize the nation’s wealthy range.
- HEAR the inspiring tales of Filipino artisans and MSMEs as they share the journey behind their revolutionary merchandise.
- TASTE the distinctive and genuine flavors of the Philippines, from candy delicacies to savory dishes.
- TOUCH the soul by means of good meals and a way of group, as Filipino hospitality shines all through the occasion.
- SMELL the attractive aromas of success, as every product showcases the laborious work and dedication of native entrepreneurs.
A Feast for the Senses
The OTOP Meals Truthful won’t solely spotlight top-tier Filipino meals merchandise but in addition present a chance for MSMEs to attach with institutional patrons and mainstream markets. The honest will function the best-of-breed meals merchandise with aggressive packaging, designed to enchantment to each patrons and customers. This yr’s occasion may also set a brand new commonplace for meals festivals, positioning itself as a feast for the senses, the place guests can totally immerse themselves within the wealthy culinary tradition of the Philippines.
Participation within the occasion is free, and people unable to attend in individual can be a part of through livestream on the Nationwide Meals Truthful’s social media channels. Extra particulars concerning the occasion and individuals will probably be introduced quickly.
Aspiring entrepreneurs who want to take part in future DTI-BMDPO festivals can attain out to their native DTI workplaces or straight contact the Bureau of Market Improvement, Promotions & OTOP by emailing Director Marievic Bonoan at BMDPO@dti.gov.ph. Keep knowledgeable and up to date by following DTI-BMDPO on Fb (@BMDPO), X (@DTI_BMDPO), Instagram (@dti.bmdpo), YouTube (@DTI.BMDPO), and TikTok (@dti.bmdpo).
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