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College students, vacationers, and outdoorsy people have lengthy relied on backpacks to hold their stuff. Folks use backpacks for the whole lot from carrying a laptop computer to work to carrying mountaineering gear to the highest of Everest.
Our group has spent a long time researching, testing, and reviewing backpacks. We’ve constructed shut relationships with many established and up-and-coming manufacturers, and we hold an in depth watch on the trade. We constructed this report based mostly on in-depth evaluation of developments within the backpack trade.
The important thing takeaway from our analysis is that as persons are residing extra on the go, backpacks are booming in recognition—a backpack actually is the proper device for a lot of fashionable existence. Manufacturers are responding to this pattern and creating modern backpack designs to cater to a wide range of wants, from the city commuter to the full-time digital nomad.
I’ll information you thru our in-depth analysis on the backpack market, high manufacturers, and product classes.
Key Backpack Statistics
- From 2010 to 2019, US backpack gross sales elevated over 170%.
- The worldwide backpack market was valued at $15.9 billion in 2022 and is anticipated to develop to $31.38 billion by 2030.
- VF, the mum or dad firm that owns JanSport and The North Face accounts for over 55% of backpack gross sales within the US.
- The typical carry-on backpack has 38.8 L of quantity, weighs 3.4 lbs, and prices $237.00.
- The typical on a regular basis backpack has 22.2 L of quantity, weighs 2.5 lbs, and prices $199.84.
- The typical mountaineering daypack has 22.4 L of quantity, weighs 1.5 lbs, and prices $145.58.
- The typical multiday mountaineering backpack has 51.9 L of quantity, weighs 4.5 lbs, and prices $289.81.
- The commonest materials for journey and on a regular basis backpacks is midweight woven nylon or polyester.
- The commonest materials for mountaineering and out of doors backpacks is ripstop nylon.
Backpack Market Statistics
Within the US and globally, the backpack market has seen super development over the previous a long time. Extra persons are counting on backpacks for his or her day by day lives and for recreation, and that’s driving up backpack gross sales and incentivizing firms to take a position extra in again design and innovation.
Listed below are the important thing statistics for understanding the backpack market.
US Backpack Retail Gross sales Over Time
America has the most important marketplace for backpacks worldwide, and regardless of setbacks as a result of COVID-19, that market is constant to develop steadily.
The chart and desk under present the whole retail gross sales for backpacks within the US from 2010 to 2021.
|
US Backpack Retail Gross sales Over Time |
|
|
Yr |
Gross sales (Million USD) |
| 2010 |
$1,419 |
|
2011 |
$1,749 |
| 2012 |
$1,915 |
|
2013 |
$2,239 |
| 2014 |
$2,932 |
|
2015 |
$3,496 |
| 2016 |
$3,398 |
|
2017 |
$3,727 |
| 2018 |
$3,846 |
| 2019 |
$4,077 |
|
2020 |
$2,395 |
| 2021 |
$3,136 |
The info above exhibits an amazing development fee within the US backpack market. From 2010 to 2019, US backpack gross sales elevated by over 170%.
Unsurprisingly, there was a serious drop in backpack gross sales throughout 2020 as COVID-19 put a halt to journey and shut down faculties. By 2021, US backpack gross sales had been already again to 76% of the pre-COVID excessive, and that pattern is simply anticipated to proceed as an increasing number of individuals within the US are touring or getting outdoors.
International Backpack Market Measurement Forecast
In 2022, the worldwide backpack was valued at $15.9 Billion, in response to Statista.
The desk under exhibits the forecasted development of the backpack market worldwide, from 2022 to 2030.
|
International Backpack Market Measurement Forecast |
|
|
Yr |
Billion USD |
| 2022 |
$15.90 |
|
2023 |
$17.21 |
| 2024 |
$18.75 |
|
2025 |
$20.43 |
| 2026 |
$22.26 |
|
2027 |
$24.26 |
| 2028 |
$26.43 |
|
2029 |
$28.80 |
| 2030 |
$31.38 |
Clearly, the backpack trade is poised for enormous development over the following a number of years. This may be attributed to a number of elements:
- As journey tourism and out of doors actions turn into more and more fashionable within the US and across the globe, individuals want specialised backpacks designed for mountaineering, tenting, biking, snowboarding, mountaineering, and extra.
- 50 years in the past, for those who had been headed into the workplace, you carried a briefcase. In the present day, as workplaces turn into extra informal and fewer structured, backpacks are shortly changing into the norm. Extra manufacturers are creating professional-looking laptop computer backpacks that slot in completely with the trendy office.
- COVID-19 launched the world to distant work on a large scale, and extra individuals than ever are selecting “digital nomad” existence. A carry-on backpack is the proper device for touring the globe whereas staying linked to the grid.
International Backpack Google Search Curiosity by Month
The backpack market is very seasonal. Distinct seasonal developments are obvious in each retail gross sales and web search quantity.
The desk under exhibits worldwide Google Developments search curiosity within the time period “backpack” by month from January 2021 to December 2023.
Within the chart above, there’s a distinct spike in Google search curiosity for backpacks each July-August. Throughout this spike, searches for the time period “backpack” jumps to over 170% of regular.
Whereas puzzling at first, there’s a quite simple clarification for this seasonal spike: again to high school.
It’s true that an increasing number of persons are shopping for backpacks for work, journey, and out of doors actions, however there’s no denying that college students are the most important marketplace for backpacks. From Kindergarten by means of school, college students are those utilizing a backpack all day, every single day.
That isn’t prone to change anytime quickly.
In fact, the back-to-school pattern doesn’t maintain for mountaineering or journey backpacks. These usually tend to be bought in spring (initially of journey and mountaineering seasons) or nearer to the tip of the 12 months across the holidays and Black Friday.
Backpack Model Statistics
As extra persons are shopping for backpacks for a wide range of makes use of, the trade is changing into extra aggressive, with manufacturers vying for market share.
A couple of manufacturers, like JanSport, have turn into family names, however many smaller startups are starting to make severe inroads out there.
Listed below are the important thing backpack model statistics from our analysis.
High Backpack Manufacturers by Google Search Quantity
One strategy to evaluate the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks offered, it’s an correct strategy to gauge the curiosity and model consciousness in a selected model.
I did in-depth Google search evaluation to search out the manufacturers with the very best search quantity on Google. As a result of most of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embody the phrase “backpack” or “backpacks” (whichever ranked increased).
The desk under exhibits the highest 20 backpack manufacturers rated by Google search quantity.
|
High Backpack Manufacturers by Search Quantity |
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Model | ||
