Megaworld Inns & Resorts helps communities via the “Petals to Goal” marketing campaign
What started as a symbolic act for Earth Hour has advanced right into a significant advocacy effort, with company of Megaworld Inns & Resorts (MHR) nationwide donating practically 3,000 Sampaguita seedlings via the “Petals to Goal” marketing campaign. In March 2025, the marketing campaign coincided with Earth Hour, providing company the chance to buy a Sampaguita seedling for simply Php 60.
Megaworld Inns & Resorts has donated 100 Sampaguita seedlings to Undertaking PEARLS final July 11, 2025 with some seedlings to be nurtured by the households of the younger students.
These seedlings might be planted by the group in varied areas and companion communities, fostering sustainability whereas honoring the Sampaguita, the Philippines’ nationwide flower, and the group’s hospitality model.
As a part of this initiative, 100 Sampaguita seedlings had been formally handed over to Undertaking PEARLS Basis, a nonprofit group devoted to supporting underprivileged kids and households via schooling, healthcare, vitamin, and neighborhood growth.
“Sampaguita began as MHR’s model of service, however it has grow to be the guts of our objective. Via this initiative, we needed to plant seeds of hope, pleasure, and nationwide satisfaction. We’re humbled and grateful to be embraced by Undertaking PEARLS on this advocacy and it’s a blessing to be a part of one thing so deeply rooted in compassion and objective. As this motion continues to blossom, we look ahead to creating extra shared areas the place individuals can expertise the Sampaguita spirit collectively,” Charlene Go-Co, Head of Advertising Improvements at MHR, stated.
The turnover occasion for Undertaking PEARLS passed off on July 11, 2025, on the Undertaking PEARLS Neighborhood in Bocaue, Bulacan. It was attended by MHR executives, together with Eden Decano (Director of Finance), Charlene Go-Co (Head of Advertising Improvements), and Karlo Evangelista (Company Sustainability Supervisor), together with sustainability champions from every MHR property.
Throughout the occasion, Undertaking PEARLS introduced its plan to plant the donated Sampaguita seedlings round its studying middle. Moreover, some seedlings might be given to native households and younger students to look after and develop at dwelling.
“One of many lovely outcomes of this partnership is the rising consciousness of the Sampaguita amongst our younger students. Our on-site instructor has began incorporating classes concerning the flower, its which means and cultural significance,” stated Monica Aclan, Deputy Govt Director of Undertaking PEARLS.
In November 2024, MHR hosted a Sampaguita-themed Thanksgiving occasion in collaboration with Undertaking PEARLS. Throughout this celebration, MHR planted 300 Sampaguita seedlings and facilitated interactive neighborhood workshops, together with storytelling, coloring, Sampaguita lei-making, and feeding applications, all impressed by the nationwide flower.
The remaining seedlings from the Petals to Goal marketing campaign might be planted in thoughtfully chosen areas, creating areas the place communities can collect, replicate, and admire the quiet great thing about this nationwide flower. This initiative underscores MHR’s long-term dedication to sustainability and neighborhood partnerships.
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Learn: Petals to Goal: Megaworld Inns & Resorts Celebrates Earth Hour 2025
